So you’ve heard enough about Twitter and you’re ready to at least sign-up and see what it’s all about. No, I’m not going to do it for… Read more “Twitter Bootcamp Lesson 2: Signing up”
Category: Social media
Twitter Bootcamp Lesson 1: Why Twitter?
If I have to explain the importance of Twitter one more time I’m going to vomit. Just kidding. I love it. I love it so much I… Read more “Twitter Bootcamp Lesson 1: Why Twitter?”
UPDATE: Cause marketing advice from Toyota
Wednesday I posted about why I thought Toyota’s recent 100 Cars for Good program passed the test as a quality cause-marketing effort. I was then fortunate enough… Read more “UPDATE: Cause marketing advice from Toyota”
Did Toyota’s cause marketing pass the test?
From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon. The problem is many dive in… Read more “Did Toyota’s cause marketing pass the test?”
You’re marketing your Twitter presence wrong
One of the core marketing principles is determining what action you want your audience to take and facilitating their ability to do so. In all the hubub… Read more “You’re marketing your Twitter presence wrong”
Nonprofit Nate 