Wednesday I posted about why I thought Toyota’s recent 100 Cars for Good program passed the test as a quality cause-marketing effort. I was then fortunate enough… Read more “UPDATE: Cause marketing advice from Toyota”
Did Toyota’s cause marketing pass the test?
From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon. The problem is many dive in… Read more “Did Toyota’s cause marketing pass the test?”
You’re marketing your Twitter presence wrong
One of the core marketing principles is determining what action you want your audience to take and facilitating their ability to do so. In all the hubub… Read more “You’re marketing your Twitter presence wrong”
7 solid take-aways from #bin2011
Last week I attended Blog Indiana 2011. Lately when I’ve attended conferences I’ve either blogged them live, which is exhausting, or posted immediately afterwards. Posting immediately helps… Read more “7 solid take-aways from #bin2011”
Why I took a break from social media and blogging
Dear diary: I did what everyone tells you not to do. I disengaged. I haven’t blogged in a month. I haven’t tweeted much and I haven’t facebooked. … Read more “Why I took a break from social media and blogging”
Nonprofit Nate 