I’m honored to be quoted in today’s New York Times article on provocative nonprofit marketing campaigns. David Wallis makes excellent points and shares well-rounded thoughts from the… Read more “6 Secrets of Provocative Nonprofit Marketing (NYT cont’d)”
Tag: campaigns
SCARY GOOD Social Media Fundraising
This Halloween I’m dressing up as a webinar. That’s right, join me THIS Thursday, October 31 at 1pm EST for a FREE webinar brought to you by… Read more “SCARY GOOD Social Media Fundraising”
6 reasons Brackets for Good scores BIG
Something really cool is happening in Indiana. Besides basketball. As anyone in the nonprofit world knows, there are TONS of well-intentioned and good-hearted people out there who… Read more “6 reasons Brackets for Good scores BIG”
Capitalizing on Capital Campaigns Recap
Last week I hosted a special live Fundchat with Ian Adair on capital campaigns. There were some fantastic questions and great discussion. Here are the highlights. How… Read more “Capitalizing on Capital Campaigns Recap”
Did Toyota’s cause marketing pass the test?
From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon. The problem is many dive in… Read more “Did Toyota’s cause marketing pass the test?”
