1 – Figure out their story WITH them – so they have it and can share it (why do they care? – not questioning it’s legitimacy, finding individual passion)
2- Give them the ‘organization virus’ and ask them to ‘go out and sneeze on everyone you know’
3 – Reasons to return to a mtg (psych research) learning, recognition, efficient, effective, irritants dealt with, have fun)
4 – Ways to liven up your board mtg – focus on results, be creative with the agenda, focus on problems/challenges/broadissues,
Look at trends within routine reports, plan big, cheerleading sessions, consent agendas, interview the ED, set up one interesting item/debate for a discussion, themed mtgs, create ‘mission moments’ in every board meeting (testimonials)
5 – #1 reason people join boards = to be with other people on the board (which means they want to meet each other) (come up with your WANT list – and show that list to your recruits – more will say yes – but make sure the old guard feels respected and the new folks are excited)
June Bradham did some fantastic research on What do board members want?
– To meet each other
– To get their hands dirty
– To have a good working relationship with CEOs
– To have their time respected
– To have social time with each other – it builds trust and collegiality, teamwork – which all leads to better experiences and more resources for the cause
Gail spent some time emphasizing the importance of teamwork, trust, the communication dynamic of the group and peer pressure – it’s important to understand, observe and facilitate.
Gail’s #1 motivator of boards – to look good in front of their peers – focus them on action so they have results to share