Ever stood under Niagara falls trying to get a drink? That’s what this morning felt like with TONS of great info from @heidisa & @philhills from @Livestrong and @MrYouth (@mattyB123).
With every minute that passes, I’m more and more excited that these sessions are recorded and available for a year! I know what I’m doing every night for weeks now. (Nonprofit Netflix?)
Here’s a snippet of the goodness.
Livestrong shared that there are 3 steps to truly engaging millennials
Step 1: Let them choose the channel
Us online, events and advocacy opportunities…and let them test you out!
Step 2: Deepen and broaden the relationship
Make sure you communication is mission focused, localize where possible and continually provide opportunities to donate/serve
Step 3: Make it theirs
Take it offline giving them offline events, social gatherings, etc. and allow them to connect with each other. Building new relationships based in your effort will keep them coming back
Matt Britton (@mattyb123 & @MrYouth) had similar themes
Connectivity – using a variety of themes b/c Millennials do
Individuality – don’t use the same language and approach for all generations, segment appropriately
Authenticity – Your brand needs to look, act and be a ‘person’. “No one wants to be friends with a toothbrush”
Ownership – Give them control of their own destiny with your brand. Let them engage, create, test and repeat. Build strategy around what works.
For more follow #MDS11 all day today!