How would you spend the #IceBucketChallenge money?

You’ve seen it go viral, you’ve probably even seen the ice bucket fails, all the commentary on why it worked and even some successful follow-up efforts.   Now I’m wondering…

If you were CEO of ALS, how would you spend the $100+ million?  Vote below, then share your reasoning in the comments.

Agree? Disagree? Something to add?

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