What Apple’s iPhone 6 and Watch mean for Nonprofits

Unless you hid under a rock yesterday, you heard about the big Apple event.  I’m not going to get into the tech details, but watching the event last night did spark a few things to consider…

1. Easier, better pictures and videoiphone pic

They’ve pretty much put the nail in the coffin of hand-held cameras and camcorders.  If you haven’t already, it’s time to start thinking about how you’re mobilizing your constituents to take great pictures of your mission at work, share and post them for all to see. Further, you might even use their pictures in your own website and marketing materials (with their permission of course).

2. Larger screen means bigger, better emaillandscape-mail

We know that mobile is taking over normal web traffic and email use – so it’s of growing importance to make sure your nonprofit’s email marketing efforts look good on ALL devices.  But, this picture from yesterday’s event made me realize we now have one more device to test (make sure your email provider is working on this NOW). However, the bigger screen may give us more options to do a bit more in style and space than in the past.

3. Apple Donate?apple-pay-designboomth1

The much anticipated Apple Pay was shared – that can/will replace the need for you to carry a wallet, once their large group of retailers are equipped with readers.  Should you order an Apple Pay reader (or 3) for your next event auction? For checkout at your golf outing?  For your organization’s lobby next to a TV looping what $10, $50, $100 and $500 can do – so people can donate while they wait? Absolutely.

4. Apple Watch – with logo integration?mickey

Remember when Google Desktop allowed you to customize your header with a ‘charity version’?  Similar to your Facebook or Twitter cover photo at the top of your page, I expect it’s only a matter of time until you can customize your Apple Watch with your organization’s logo as the clock face.  I mean, Mickey’s already called ‘dibs’, right?

apple watchThey also show how easy it is to call your friends – by their faces.  One would imagine those images are sourced from social media. So, you’ll want to be ready with organization logos of the right sizes should someone program your nonprofit’s phone number into their Apple Watch (likely sourced from their iPhone).  I wonder if there’s room for charity themed badges on your profile pics like many Twitter pictures use? Ok, maybe THAT is too small.

5. Make your events remarkable

Above the products unveiled, I couldn’t help but reflect on the fact that they likely had millions of people watching, in the middle cheering of a Tuesday and their presentations are absolutely works of art. Scripted but authentic, passionate without pizzaz overkill, thoughtfully seamless transitions and language that keeps you nodding, smiling and wanting more – for 2 straight hours.  What could you do to your fundraising events, galas, board meetings or staff meetings to crank it up a notch?  Leave the lazer lights and U2 concerts out – instead, think critically about flow, script, beautiful imagery, colors, music and for goodness sake – do a practice run.  Can you get people to stand up and cheer so all your CEO wants to do is raise his/her arms in victory? Go for it.

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