(Psst – win tickets at the bottom of this post!) For those unaware, the millennial generation is already changing philanthropy. As we’ve learned from the last MCONs… Read more “#MCON13 Top 10 and Preview – Win Tickets!!”
Tag: cause marketing
Pull a nonprofit media stunt
Two weeks ago I did something I haven’t done in 20 years. I talked (and cared) about the NBA. Long story short, Kobe Bryant said that the… Read more “Pull a nonprofit media stunt”
UPDATE: Cause marketing advice from Toyota
Wednesday I posted about why I thought Toyota’s recent 100 Cars for Good program passed the test as a quality cause-marketing effort. I was then fortunate enough… Read more “UPDATE: Cause marketing advice from Toyota”
Did Toyota’s cause marketing pass the test?
From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon. The problem is many dive in… Read more “Did Toyota’s cause marketing pass the test?”
Getting Individual Results from Cause Marketing
The last (phew!) in a series of live blog posts from the AFP International Conference in Chicago. If you enjoyed these posts, please share them with a… Read more “Getting Individual Results from Cause Marketing”
Nonprofit Nate 