Last week the Chronicle of Philanthropy highlighted the Top 20 Nonprofits on Twitter. They recognized it was a limited list, determined only using follower count. I decided to do a quick cross-reference using Klout – the Google algorithm-like formula Twitter uses to determine influence. As many in the social media world will share – it’s not how many followers you have, but the relationship you build with them, the power of your voice amplified through them and basically…what you can empower them to do. Klout measures this but notably, influence takes time.
Taking the list from the Chronicle, they are now in order by Klout score.
|Organization||Twitter Handle||Followers||Follow Rank||Klout Score||Klout Rank|
|Save the Children||@savethechildren||106,162||20||56||2|
|World Wildlife Fund||@WWF||159,353||18||52||5|
|The Bill & Melinda Gates Foundation||@gatesfoundation||430,549||4||51||6|
|Room to Read||@RoomtoRead||457,158||2||39||12|
|American Red Cross||@RedCross||208,660||17||36||16|
|The Case Foundation||@CaseFoundation||338,283||10||20||20|
Besides Charity:Water maintaining a #1 spot, the list shuffles a bit. Save the Children and the World Wildlife Fund make jumps up while Room to Read, ONE and DoSomething.org drop.
Back in March, Socialize Your Cause identified the Top 25 Most Influential Non-Profit Tweeters. After some digging, there are a few other lists but it seems that most reference Mashable’s or Rosetta Thurman’s lists (note, TweepML’s down for a few more days).
The problem is – list authors only use one variable or don’t share their reasoning behind their lists. It’d be interesting to know if once an organization reaches a critical mass (say 50,000 followers) it becomes easier to maintain a higher Klout?
Do you know of an influential nonprofit or nonprofit leader (by Klout or other method) that hasn’t been mentioned? Or maybe Klout can share the nonprofits with the highest scores? I’d love to see the true Top 20 Nonprofits on Twitter…