Top 20 Nonprofits on Twitter…by Klout?

Last week the Chronicle of Philanthropy highlighted the Top 20 Nonprofits on Twitter. They recognized it was a limited list, determined only using follower count. I decided to do a quick cross-reference using Klout – the Google algorithm-like formula Twitter uses to determine influence. As many in the social media world will share – it’s not how many followers you have, but the relationship you build with them, the power of your voice amplified through them and basically…what you can empower them to do. Klout measures this but notably, influence takes time.

Taking the list from the Chronicle, they are now in order by Klout score.

Organization	Twitter Handle	Followers	Follow Rank	Klout Score	Klout Rank
Charity:Water	@charitywater	1,308,128	1	58	1
Save the Children	@savethechildren	106,162	20	56	2
Kiva	@kiva	357,148	8	53	3
Care	@CARE	350,785	9	53	4
World Wildlife Fund	@WWF	159,353	18	52	5
The Bill & Melinda Gates Foundation	@gatesfoundation	430,549	4	51	6
Acumen Fund	@acumenfund	326,138	11	51	7
Creative Commons	@creativecommons	364,809	7	47	8
Water.org	@water	365,230	6	46	9
Witness	@witnessorg	276,553	15	42	10
Ashoka	@AshokaTweets	322,734	12	41	11
Room to Read	@RoomtoRead	457,158	2	39	12
ONE	@ONECampaign	452,002	3	39	13
Greenpeace	@Greenpeace	109,579	19	39	14
Unicef	@UINCEF	209,690	16	38	15
American Red Cross	@RedCross	208,660	17	36	16
Skoll Foundation	@SkollFoundation	320,057	13	35	17
Samasource	@Samasource	314,298	14	35	18
DoSomething.org	@dosomething	367,737	5	33	19
The Case Foundation	@CaseFoundation	338,283	10	20	20

Besides Charity:Water maintaining a #1 spot, the list shuffles a bit. Save the Children and the World Wildlife Fund make jumps up while Room to Read, ONE and DoSomething.org drop.

Back in March, Socialize Your Cause identified the Top 25 Most Influential Non-Profit Tweeters. After some digging, there are a few other lists but it seems that most reference Mashable’s or Rosetta Thurman’s lists (note, TweepML’s down for a few more days).

The problem is – list authors only use one variable or don’t share their reasoning behind their lists. It’d be interesting to know if once an organization reaches a critical mass (say 50,000 followers) it becomes easier to maintain a higher Klout?

Do you know of an influential nonprofit or nonprofit leader (by Klout or other method) that hasn’t been mentioned? Or maybe Klout can share the nonprofits with the highest scores? I’d love to see the true Top 20 Nonprofits on Twitter…

10 thoughts on “Top 20 Nonprofits on Twitter…by Klout?”

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Thanks Nathan, another great post.

The Klout score and analysis of one’s influence is much more interesting than simply number of followers and amount of retweets.

I think for @Bldgtomorrow we’ll keep our eyes on the Klout numbers from now on.

Liz

Nathan says:

November 2, 2010 at 10:20 pm

Thanks Liz – while Klout is a better indicator than followers alone – it alone can also be limiting. I love the analysis tools on their website for a fuller picture of one’s influence. Also great to use the ‘filter by Klout’ functionality that Hootsuite offers in order to prioritize your responses and efforts. Keep up the great work at @Bldgtomorrow – you all are definitely ‘one to watch’!

Reply

Hey Nathan,

Great post! Thanks for taking a look at how Klout Score factors into this!

-Megan
@meganberry
Marketing Manager, Klout

Nathan says:

November 2, 2010 at 10:22 pm

Thanks Megan – any chance Klout can provide a list of ‘most influential nonprofits’ or those w/ the highest Klout? I know many would be interested to learn from (and follow) them!

Either way – thanks for reading!

Reply
1. Timothy Hatahway says:
  
  August 21, 2011 at 4:11 pm
  
  A little late to the post but we have a project up that calls the Klout score of policy non-profits on a daily basis – http://act.am/sc. The instructions for having a group you want added are on the page.